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Tuesday, March 29, 2011

Google Releases In-App Purchasing for Android

Google has released In-app Billing for Android, finally giving mobile developers a much-needed source of revenue for their apps.


In-App Billing gives developers another way to monetize their Android apps. iOS has had in-app purchasing since June 2009, helping app developers generate millions from virtual goods, in-game upgrades, content purchases and more. Like Apple, Google will take a 30% cut from all in-app purchases.
Google says that several apps are launching with the new in-app billion system today, including Disney’s Tap Tap Revenge, ComiXology’s Comics and Glu Mobile’s WSOP Hold’em Legend.
The launch of Android Market In-App Billing has been highly anticipated since Google first announced the feature at its Android Honeycomb event last month. The search giant pre-announced the feature last week to prepare developers for the change.
It’s well-known that mobile application developers have had a harder time monetizing Android apps compared to iPhone apps. Add the fact that in-app purchases yield more revenue than mobile ads, and you can see why Android developers have been clamoring for this feature.. Hopefully the release of in-app purchasing for Android will help close the gap and give developers more revenue streams for their hard work.

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