Tuesday, June 29, 2010

How to Create a Search Engine Friendly Website

Add Text to Your Images, Flash and Videos

For example, you should describe each picture in the "alt" text for the image. For those who don't know what I'm saying, images are put into a web page using HTML code

Validate Your HTML Code

I have written elsewhere on the importance of validating your web page. By validating, I mean checking to make sure that your HTML code does not have errors. Note that I'm not talking about spelling or grammar errors here. I'm referring to the underlying HTML code that allows the web browser to format your web page according to how you want it to appear. If you use a WYSIWYG web editor like Dreamweaver, Nvu orKompoZer, such code is usually generated behind the scenes by the editor as you type your text.

Create Relevant Title Tags

Many search engines give additional weightage to the text appearing in the HTML

Use Straight HTML Navigation Links on Your Website

I wrote an article some time back on the importance of a good navigation system for your website and how one website I examined used only JavaScript-generated links to lead to other pages on the site. Since the search engines do not understand JavaScript, they were not able to find the other pages on the website.

Eliminate Apparent Content Duplication

If you use a blogging service, blogging software or some other content management system (CMS), you will need to watch out for duplicate content on your website.

Remove Hidden Text

Nowadays, everyone knows that it is counterproductive to use hidden text on your website. By hidden text, I mean text that is included in the main body of your web page but is not actually displayed on the screen when visitors view your page in a browser. In days of old, some unscrupulous webmasters used such text to add keywords to a web page to influence search engine results. Search engines try to deal with that tactic by not showing pages which they think contain hidden text.

by Christopher Heng, thesitewizard.com



Post a Comment

Design by Free WordPress Themes | Bloggerized by Lasantha - Premium Blogger Themes | Macys Printable Coupons